Monthly Archives: December 2017

A data aggregation startup in the suburbs of Washington DC is aiming to be a specialist provider of demographic data on Indians for commercial use. Apriori, founded by Igor Kyrylenko, sifts through publicly available data to craft profiles used to evaluate credit worthiness and to sell targeted consumer products in one of the world’s fastest growing economies, which is also digitising rapidly.

BENGALURU: A data aggregation startup in America is aiming to be a specialist provider of demographic data on Indians, a market that is gaining currency as the country digitises rapidly and accurate information on a growing population of middle class consumers becomes valuable. Apriori, based in a Washington DC suburb, relies on information from voter registration data and the India Post among others, to analyse and draw inferences on consumer behaviour that is used primarily by financial services companies including credit bureaus and insurance providers.